Loyalty Incentives & Rewards

In a world where competition amongst brands only grows stronger, discerning Brand Owners can leverage Brand ID’s Loyalty System to retain high value customers.


Brand ID’s loyalty service allows Brand Owners to reward valuable customers and incentivise increased purchasing with a loyalty programme regardless of whether they distribute through their own retail store network or not. The system does not use loyalty cards but instead uses Brand ID’s innovative secure PIN code technology to assign value to products.

Brand-ID’s computing platform allows for the rapid deployment of the solution. This allows Brand Owners to capitalize on market conditions as a reward programme can be delivered within weeks of the project’s inception.


  • Brand Owners have a mechanism to communicate directly with their customers.
  • Incentivises increased and repeat purchasing.
  • Offers consumers an added incentive / reason to verify the genuine nature of their product purchase.
  • Allows the Brand Owner to gather brand protection intelligence.
  • Rapid implementation from inception to delivery.
  • Change the marketing message in real-time to respond to changing market trends.
  • Reward transactions can be monitored and analysed in real-time by product, time period and often geographic region.
  • The Lookup screens also facilitate customer relationship management (CRM) for call centre staff who are able to look up transactions as they occur.
  • Unlimited choice of own or third party reward products and services.
  • Fully automated provisioning and management system for reward vouchers minimises overheads incurred by Brand Owner and reward providers.

System Features 

  • The option of a white-labelled service, ready for branding.
  • Generate statements of points for customers; keep a balance of points for each customer.
  • Keep records for long periods of time.
  • Roll-over of points from year to year.
  • Reverse points should the need arise.
  • Conversion of points to virtual or physical rewards.
  • Delivery of virtual vouchers to customers in respect of rewards claimed.
  • Comprehensive real-time management of reward vouchers.
  • Detailed audit trails of all transactions including voucher redemptions, enabling automated generation of periodic re-imbursement claims for reward providers.
  • Comprehensive audit trails of rewards delivered can be used to generate periodic reports per service provider; ensuring seamless and totally accurate re-imbursement from the Brand Owner.
  • Real-time access by authorised reward providers using internet or SMS.

Would you like to know more about our loyalty incentives and reward solutions? Please contact us today for a detailed product sheet.