Consumers rely on the quality assurance of a trusted pharmaceutical Brand for both effective results and personal safety, but counterfeit products are significantly undermining this confidence. How can Brand Owners ensure that both service providers and consumers will be 100% confident that they are using genuine products?
The Centre for Medicines in the Public Interest predicts that counterfeit drug sales in 2010 will increase more than 90 % from 2005 to US$75 billion worldwide. This will make it difficult for consumers to trust the very drugs that are meant to help them. In the developing countries, the risk is far higher. The World Health Organisation estimates that in these countries, between 10% and 30% of all medicines on sale are counterfeit.
Brand-ID’s comprehensive outsourced service, CHKMED, provides a totally secure closed loop audit trail which empowers service providers and consumers to choose the real Brand. At the same time, it exposes grey channels and provides Brand Owners with unique new marketing opportunities and information.