Consumers rely on the quality assurance of a trusted automotive parts Brand for both effective results and personal safety, but counterfeit parts are significantly undermining this confidence. How can Brand Owners ensure that vehicle repairers, consumers and even insurers will be 100% confident that they are getting genuine parts?
The U.S-based Motor and Equipment Manufacturers Association (MEMA) estimates that counterfeit automobile parts cost the global industry about US$12 billion per annum.
Brand-ID’s comprehensive outsourced service, CHKPART, provides a totally secure closed loop audit trail which empowers repairers, retailers and consumers to choose the real Brand. At the same time, it exposes grey channels and provides Brand Owners with unique new marketing opportunities and information.
The CHKPART service can be flexibly deployed in automotive supply chains to solve a variety of very specific counterfeiting problems. For example, a particular variation of the service can be used to prevent Insurance fraud perpetrated by vehicle repairers. For more information on this particular service see CHKPART for Automotive Repairs & Insurance.
To discuss further possibilities for specialist deployments of the CHKPART service contact sales@brandid.eu.